Meet The Upsell Queen™
Award-winning host, international speaker, author, and the go-to expert helping holiday let and boutique stay owners unlock the profit already hiding inside their guest journey.
From holiday home host to industry authority.
I'm Laura Muse — co-founder of Muse Escapes, an award-winning 5⭐ collection of luxury self-catering properties in the Peak District. Since 2019, I've welcomed thousands of guests, earned multiple industry awards, and been featured on Channel 4's Four in a Bed.
But what changed everything wasn't the bookings — it was discovering that the real profit was already hiding inside every guest journey. A welcome hamper here. An early check-in there. A curated experience that guests couldn't stop talking about. These "upsells" weren't just extras — they were the difference between breaking even and building a genuinely profitable business.
That discovery became The Upsell Queen™ movement. My mission is simple: to give every host the tools, confidence, and systems to earn more from every guest — without adding more nights, more stress, or more workload.
"Profit doesn't come from more bookings… it comes from better ones."
The M.U.S.E. System™
My signature 4-step framework that transforms how hosts think about profit. It's not about adding more — it's about doing better with what you already have.
Map the Guest Journey
Start by stepping into your guest's shoes. Understand every touchpoint from booking to checkout and identify where profit opportunities are hiding.
Upgrade the Experience
Once you've mapped the journey, design upgrades that enhance it. Every upsell can get even better — and more profitable — over time.
Systemise the Offer
Make your upsells effortless — for you and the guest. Build systems that run without you, so you earn more without working more.
Elevate & Evaluate
Measure what's working, refine what isn't, and continuously elevate your guest experience to maximise long-term profit.
Co-authored. Featured. Recognised.
Laura has co-authored bestselling books including Hospitable Hosts (Volumes 1, 2 & 3) and TEJ Talks, sharing practical strategies that help hosts elevate their guest experience and increase their profits with ease.
She is regularly featured in Your Property Network (YPN) and Blue Bricks Magazine, and has appeared on numerous podcasts, webinars, and online summits — including Boostly, Progressive Property, Brave Bold Brilliant, TEJ Talks, and Property Investing 2.0.
Ready to unlock your hidden profit?
Whether you're looking for a workshop, a strategy session, or just want to start with the free guide — there's a perfect next step for you.